Having a website is good.
Having a website visible in the search engine results to put the odds on your side that a visitor clicks on your site is better.
This is the role of natural referencing also called SEO – Search Engine Optimization.
WHY IS SEO IMPORTANT?
IMPROVE YOUR VISIBILITY ON SEARCH ENGINES
SEO is a long-term strategic investment. It is also a very important e-marketing lever, a source of so-called “natural” traffic, unlike a complementary but paying SEO like the SEM.
Before you start working on the SEO of your site, we take the time to define your digital strategy based generally on an SEO audit. This strategy will make it possible to list improvement actions in order of priority and to optimize the natural referencing of your site.
MAIN COMPETENCIES IN SEO
- Technical optimization, on site and off site
- Define the digital strategy (keywords) Content Marketing – Writing Web-Optimized
- Content and SEO SEO training and web writing
- Reporting and monitoring
The challenges of SEO today require content marketing, or “content marketing” quality.